Hashtag update 

As you know (from my previous blogs), that I created a hashtag #saynotostudentloneliness and it has had a good response. However, I would like more people to use the hashtag so I have decided to ask my friends to spread the hashtag on Twitter and try to get more people involved. I will try and use Facebook too. The YouTube video accompanying the hashtag should help create a response too. 

  

New Poster

This is an update on the new poster….

I decided to change the software I was using for my poster from Microsoft Publisher to Canva. Canva is a great website to use when making posters. It is easy, quick and there are some very nice templates to use. I decided to use this template as I saw the background picture of students and found it suitable for the campaign. I showed the poster to my fellow students in the group and they thought it looked nice.

Say No To Student Loneliness'Hi' is the

Student Loneliness

Student Loneliness is very common at university although it may go unnoticed, as University is often associated with ‘having the time of your life’. However, some students experience the opposite and hide themselves away. You could argue that the majority  of the students being surrounded by people of similar age would have plenty in common, this may not be the case as some students may feel awkward and unhappy.

Loneliness at University is common among first-year students which are not surprising as some may be leaving home as they  miss their friends and family. Additionally, work patterns could change, living in a new apartment is seen as daunting.  All the factors mentioned can lead to social insecurities that may lead to a lack of a confidence as the students may not know what to do or who to be.

The quote below (from University of Dundee)  describes student loneliness

Loneliness resembles entering a hall of mirrors and seeing the familiar as something that’s made painful and scary. It’s also like looking at a distant table – out of reach and piled high with delicious food – and feeling that in your hunger you could quaff everything in sight, forgetting all the while that you don’t require that much to sate your appetite… when we are lonely we don’t actually need much in the way of company to banish the feeling… that’s why pets play such an important role in our lives, and yet the feeling can be so insistent that it seems like our life needs to be changed out of all recognition if we are to feel less lonely.’

I stumbled across the following points on the University of Cambridge website

Loneliness is common at university for many reasons including:

  • ‘you are away from friends and family
  • it may be the first time in years – maybe even since primary school – when you have had to ‘start from scratch’ making new friends
  • you may be missing old friends and finding it hard to replace them – or perhaps even a bit reluctant to replace them with substitutes
  • you may have high expectations of the university as a place where you will make friends for life, and be disappointed in the people you initially meet
  • you may have a long distance relationship and feel torn between social life here and elsewhere
  • you may be anxious about work and feel in conflict about spending time on social activities’

Student loneliness is something that occurs without anyone noticing, it is an ongoing issue that needs to be addressed and noticed. Which is why I have decided to conduct a campaign on student loneliness. 

Everyone needs a friend!

Google Maps for Campaign

As our campaign is on Student loneliness, we decided to use The University as our main site to raise awareness. I pinpointed (point 3) the street as this was where we made our video and I thought it would be useful to pinpoint as the video is one of the main tools to raise awareness and hopefully prompt social change . 
The steps :
 
1. I clicked on Google Maps and went to the right top corner to sign in (essential) 
2. I searched The Birley Campus and clicked on ‘My Maps underneath it.
3. At this point, I clicked on the markers underneath the search bar and pinpointed the areas of our campaign 
4. After placing the markers I decided to draw lines using the icon next to markers and drew the lines.
5. After joining the lines, Google Maps automatically shades in the area. 

Hygiene campaign

As part of our communication activism and social change unit, we were asked to evaluate a campaign so her goes: I decided to cover the

I decided to cover the ‘Hand Hygiene’ Campaign, the main aim of the  campaign is  to reduce the spread of germs and decrease the likelihood of infection.  I accessed the website via this link, and could not find how the actual campaign was presented and when it  was launched.  So I searched the internet to find out more information and came across the campaign which was titled, ‘give soap a chance’. The slogan  ‘Give Soap A Chance’ is very memorable, and despite it being a mere four words, it is still effective and catchy. For a campaign to become successful, it needs to be clear and convincing and this campaign certainly did that with the slogan. However, I found the colour choice to be bizarre as black and a light purple is not very appealing and the colours are not associated with germs. Personally, I would have used green as green is often associated with germs. However, the positives about the campaign are  that it is very clear and simple in what it was trying to do, which was to reduce germs and reduce the chances of infections.

The information was accompanied by a video, which was very informative as it showed how to wash your hands properly. On the other hand, if the campaign was used in an educational institute it would have been better to turn the video into a cartoon rather so it applies to children more. However, applying this campaign to many audiences is one of the many reasons why the campaign was a success. The campaign has attracted businesses such as Sainsbury’s and Comet (which has now gone into administration) and children in schools by providing educational packs which meet the national curriculum. The campaign also included a  certificate as a good incentive to encourage children to wash their hands and is a good incentive  reward them for washing their hands. The campaign also applied to Carers and those who have come to visit their families and friends in the hospital.

http://www.wash-hands.com/the_campaign

Posters/feedback

As you know, I made two posters on our ‘student loneliness’ campaign using Microsoft Publisher. I decided to send the posters to Cheryl (part of the  group for the campaign) because she works in the Student Union so it’s the perfect place to show students the poster. After showing them the posters, Cheryl gave me some feedback and said that the students thought the posters were cold and Institutional. Additionally, they stated that  not pay attention to the posters and how the posters should look more appealing and emotional. Upon receiving this feedback, I decided to change things and try and use different design tools to try and make a more appealing poster. The original posters were difficult to complete even though I used Microsoft Publisher, so at first it was difficult to take the negative feedback. However, not everything is easy first-time round. Constructive criticism is always good as there is always room for improvement especially as a student. To combat the poster problem,  I am trying GIMP and may use  Adobe Photoshop. I was very thankful of this feedback as I would have printed the posters and distributed them. Furthermore, it shows how important feedback is when conducting a campaign and trying to see what works by trial and error. I will update this blog to state the outcomes of the 2nd poster.

Constructive criticism is always good as there is always room for improvement especially as a student. To combat the poster problem,  I am trying GIMP and may use  Adobe Photoshop. I was very thankful of this feedback as I would have printed the posters and distributed them. Furthermore, it shows how important feedback is when conducting a campaign and trying to see what works by trial and error. I will update this blog to state the outcomes of the 2nd poster.

In my eyes,  receiving constructive criticism is always a good thing as there is room for improvement especially as a student. I would rather someone told me how to improve something than tell me the things I want to hear.

To combat the poster problem,  I am trying GIMP and may use Adobe Photoshop. I was very thankful of this feedback as I would have printed the posters and distributed them. Furthermore, it shows how important feedback is when conducting a campaign and trying to see what works by trial and error. I will provide updates on the outcomes of the 2nd poster.