As part of our communication activism and social change unit, we were asked to evaluate a campaign on change.org.
I decided to look at ‘Stop taxing periods. Period’ campaign as it seemed interesting and has over 200,000 supporters. The central idea behind the campaign was that essential items should not be taxed. Sanitary towels are essential to a women’s life as without them women would not be able to control and manage menstruation and it will lead to women jeopardising their health. Taxing essential items can reduce accessibility and lead to fewer people affording them, thus reducing access to health care and vital items that will be necessities for decades.
The campaign used various digital forms of communication and raising awareness in the form of a Facebook Page and a Twitter hashtag. The hashtag created was #endtampontax and the Facebook page is named ‘Stop taxing our periods. Period’ was created to spread the message and provide the latest news and events on the Tampon tax.
The campaign has received huge amounts media attention from news outlets such as the BBC, The Guardian, ITV news and The independent. The campaign also featured in a glamour magazine and The Cosmopolitan. The petition has also received over 200,000 supporters and has gone to parliament and received a treasury response which shows that the raising awareness part of the campaign has been successful. The creators of the campaign decided to demo outside downing street to show how passionate they were about their campaign. They created a Facebook event and 80 women joined. Because of the petitions, hashtags and media coverage, the treasury responded to the petition and stated that it was not possible to change as it had never been done before. That aspect of the campaign failed as they wanted to make a change and have not done so yet. However, if you were to measure the success on a campaign based on raising awareness then you could argue that they have been successful, as many have got involved using the hashtag mentioned above and with 3,472 likes you could argue that it has raised awareness and that was the main aim to begin with.
The only criticism I have of the campaign is that there is no Youtube video to accompany the campaign. I am not saying every campaign should have a video but it would be nice for people to see the side effects of taxing sanitary towels rather than merely reading about it.
For those interested, the link is provided below:
UK Feminista is a non-profit organisation that campaigns to end equalities between men and women. They were founded in 2010 and rapidly became one of the leading voices nationally of feminism and have prompted social change. Additionally, the organisation provides training and resources to activists and groups to aid their campaign and events and offer passionate voices for feminism.
There have been many advances between men and women, particularly since the 20th century. Giving women the right to vote, the introduction of new divorce laws which made it easier for women to have a divorce. However, the organisation still believes that women are unequal in a political, economic and social equality sense.
The UK Feminista group decided to take a stand and created a Youtube video to raise awareness about the qualms they have on the inequality between men and women.
The group also have a Twitter page with a good followingof 26.1 K followers showing that the page is popular and that they’re tweets are seen by thousands.
The website is very organised and has many tabs named ‘school and colleges’, toolkit, regional training, local groups and resources. The fact that the campaign applies to schools and colleges suggests that the group want to recruit teenagers/young adults suggesting that they want a long term future for the campaign.
Why is it important?
I believe that UK Feminista is important as they give women a voice and use many digital communication tools such as Twitter, Facebook and email. Additionally, the group provide resources and training for activists to conduct their own campaigns. I think this is very important as activists need a platform and to voice their opinions. I wish other organisations did this too. They provide a 3 day training course to build the confidence and improve the skills needed to make social change within communities. The course is free and there is a bursary provided.
UK Feminista show statistics of women across the world:
- In every society on earth, women and girls have less access to resources, opportunities and political power than men.
- Women perform 66% of the world’s work, produce 50% of the food, earn 10% of the income and own 1% of the property.
- Just 16 of the world’s 188 directly elected leaders are women, and less than 19% of the world’s MPs are women.
The fact that women perform 66% of the world’s work and only earn 10% of the income is astonishing. Something needs to change and UK Feminista is trying to do that. The fact that there are only 16 leaders that are women shows how much change is required. Additionally, less than 19% of the world’s MPs are women, the statistics shown shows the importance of UK Feministas campaign as they try and create social change.
As part of our communication activism and social change unit, we were asked to evaluate a campaign so her goes: I decided to cover the
I decided to cover the ‘Hand Hygiene’ Campaign, the main aim of the campaign is to reduce the spread of germs and decrease the likelihood of infection. I accessed the website via this link, and could not find how the actual campaign was presented and when it was launched. So I searched the internet to find out more information and came across the campaign which was titled, ‘give soap a chance’. The slogan ‘Give Soap A Chance’ is very memorable, and despite it being a mere four words, it is still effective and catchy. For a campaign to become successful, it needs to be clear and convincing and this campaign certainly did that with the slogan. However, I found the colour choice to be bizarre as black and a light purple is not very appealing and the colours are not associated with germs. Personally, I would have used green as green is often associated with germs. However, the positives about the campaign are that it is very clear and simple in what it was trying to do, which was to reduce germs and reduce the chances of infections.
The information was accompanied by a video, which was very informative as it showed how to wash your hands properly. On the other hand, if the campaign was used in an educational institute it would have been better to turn the video into a cartoon rather so it applies to children more. However, applying this campaign to many audiences is one of the many reasons why the campaign was a success. The campaign has attracted businesses such as Sainsbury’s and Comet (which has now gone into administration) and children in schools by providing educational packs which meet the national curriculum. The campaign also included a certificate as a good incentive to encourage children to wash their hands and is a good incentive reward them for washing their hands. The campaign also applied to Carers and those who have come to visit their families and friends in the hospital.